Case StudiesContent ProvidersSchools - K-12

Business of providing online tuitions for vernacular languages

Indalytics - Business of providing online tuitions for vernacular languagesThere are a lot of online tuition providers in India, who are providing high quality tuitions at affordable prices across the globe. Though they are doing their work right, most of them are missing out on another related problem, which can turn out to be a big business opportunity for them — What if expatriates in other countries want their children to learn their native language?

This can be a major opportunity for online tuition providers, as globalization is leading to people going all over the globe for their work and studies, yet want to be connected to their roots. And, this Hamburg, Germany based company is addressing the problem through its proposition.

Glovico UG (derived from Global Video Conference) was started when its founder Tobias Lorenz was looking for entrepreneurial solutions to tackle worldwide poverty through intercultural dialogue — and was hit by the idea of teaching languages directly through the native speakers. Besides Germany, the company now has its offices in Spain, the UK and the US, which customers spread across the globe.

glovico.org provides tutorial sessions in more than 25 languages across the world. These languages —some of them as exotic as Pashto, Kurdish and Wolof — are taught by the native speakers over Skype. A student, who wants to take the class, selects a language teacher on the basis of language, fee and availability. Average tuition fee is EUR7–EUR8 per hour, and the class lasts for 55 minutes. Payment is on a pre–paid model, where the student has to buy credits before a session. The business derives its revenues from deducting commission from teachers’ payout.

Below are some of the best practices from glovico.org, for our readers:

  • The model is scalable, as the total number of expatriates across the world is increasing.

 

  • Being taught by native speakers increases the credibility of the session.

 

  • The ticket size of EUR7–EUR8 per hour is affordable for expatriates.

 

  • It’s a pre–paid model. The business will not have to run after customers (students) in case of default.

 

  • The first session is provided free of charge. It helps in customer acquisition, by generating interest in students to continue with the classes.

 

  • The sessions are provided over Skype. This results in less infrastructure costs, and both capital and operational expenses.

 

  • The company also has tie–up with universities, through which students can get discounts via ‘access codes’ — another good affiliate marketing tip.